Passion Never Retires for Iva Dagsvold

What is the best thing that I love about my work? Creating and playing with shapes and colours, challenging myself and my boundaries and taste. Always try to create something better than before to visualize.

What is my idea of perfect happiness? Being positive and keep being positive no matter what surrounds me. Staying in balance with myself.

What is my greatest fear? To fear means you put limits on yourself. Always observing your fear makes you fearless. It is only a projection of your thoughts. I am always changing my thoughts in an effort to remove my fear. And, I would never bungy jump.

When and where was I the happiest, in my work? Each time I am finished making something I feel is a great design – I feel good.

If I could, what would I change about myself? To become more materialistic and collect more stuff. Stuff is good?

What is my greatest achievement in work? Building up ItsMeSee –“ ‘Real’ digital clothes, not pictures” – and building my own fashion brand – nÅrsk –

Where would I most like to live? Somewhere colourful, warm and by the sea (not Norway).

What is my most treasured possession? That is what I want, something material I could treasure (my precious). I would have to find some time to look for something like that.

What is my most marked characteristic? I am an open minded and social person who likes to smile and laugh.

What is my most inspirational location, in my city? The Old city in Fredrikstad (Norway)

What is my favourite place to eat and drink, in my city? A small coffee shop in the centre, run by some Greeks.

What books influenced my life and how? The 7 Habits of Highly Effective People by Stephen Covey. As well as the articles by Fred Kofman, philosopher and vice president at LinkedIn.

Who are my favorite writers? Raymond E. Feist and Dan Brown.

You Only Die Once. What music would I listen on my last day? Ligabue, “Il centro del mondo”

Who is my hero or heroine in fiction? Pug, the main hero in The Rift war Cycle

Who are my heroes and heroines in real life? My husband and me☺

Which movie would I recommend to see once in a lifetime? Matrix.

What role plays art in my life and work? A great role. The art is like escaping the reality and a source of inspiration. It makes you see things from the artists point of view.

Who is my greatest fan, sponsor, partner in crime? My husband – Alf B Dagsvold

Whom would I like to work with in 2018? I would like to continue to work with my husband. It depends on the people I meet and the situation. People related to fashion and sales, people who can help me grow my brand.

Which people in my profession would I love to meet in 2018? I would love to meet people I can learn from.

What project, in 2018, am I looking forward to work on? The up coming spring and summer collection for fashion brand nÅrsk. Regarding ItsMeSee – building up strong relationship with fashion brands, helping them sell their designs.

Where can you see me or my work in 2018? At the official webstite of nÅrsk –, facebook page –, Instagram –,

What do the words “Passion Never Retires” mean to me? Do what you love as it makes you feel alive☺

Which passionate professionals should Peter invite to tell their story? I can suggest a couple – jewelry designers from Finland – Niina and Kalervo Karlson. They run the brand – Fikorus –

How can you contact me? – You can use the contact information at our website – , facebook –,
Or by email –

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