Dutch Design Week

Testdrive your Dreamjob at the Dutch Design Week.

Yes, you can try your hand at the career of your dreams in the design industry without risking your present job, your next mortgage payment, or your kids’ future.

You will discover how a ‘Testdrive in your Dreamjob’ – meeting rolemodels who are successful in a creative career you are thinking of or always wanted – can be the first step toward making that dream come true.

Revolutionary and practical, this hands-on journey from the founder of Passion Never Retires will help you mesh your working life with your deepest sense of self as you learn how to:

  •  Plan a ‘Testdrive your Dreamjob’ of your own in any career;
  •  Build the skills and gather the knowledge you’ll need to embark on your new career;
  •  Overcome the fear of starting your own business;
  •  Turn a layoff or other involuntary change into the opportunity of a lifetime;
  •  Design and create a dreamjob that does not exist … yet;
  •  Manage a smooth, safe transition from your present job to your dreamjob;
  •  Minimize financial risk as you embark on your bold new life.

Twelve Reasons for Making a Testdrive in Your Dreamjob

1.  To make a testdrive in your dreamjob before you committ yourself to a career

2. To find a mentor

3.  To learn about the ins and outs of a business

4.  To make contacts in a profession or market

5.  To raise your confidence level

6.  To explore a  passion

7.  To satisfy your curiosity about ‘ the road not taken’

8.  To test possible businesses when you don’t know yet what you want

9.  To make an unusual, exciting journey

10. To try out something new and challenge yourself in new ways

11. To create a new story about yourself, your present company, job, lifestyle and future

12. To reconnect with some passion(s) inside of you

Join us for a truly transformational vacation for the mind.

You can reach Peter for a skype meeting about questions you have by mailing him at peterdekuster@hotmail.nl 


PART ONE: Testdrive your Dreamjob

Creative Leadership Strategies to Create Work you Love 
LOCATION: Dutch Design Week Eindhoven

Throughout the opening four days, participants will examine a variety of provocative career choices, current challenges, and potential best-case scenarios for finding or creating your dreamjob in the design business. Some sessions will be organized to focus on your existing work, and some on creating a new business – all will provoke new ways of thinking and working. Special emphasis will be given to precedents and proven practices for successfully advancing in your creative career. The class sessions and team exercises during first four days will provide an essential foundation for capitalizing on meeting different professionals present at the Dutch Design Week during the second part, as well as Part-Two presentations, which will articulate individual strategic roadmaps for creative careers.


Dutch Design Week as Global Classroom for Testdriving your Dreamjob
LOCATION: Dutch Design Week Eindhoven

The comprehensive access to festival seminars, workshops, master-classes, and related industry sessions deepens the programme’s classroom learning. Special guest speakers, including some of the biggest names in the design industry, will share insights and expertise about their dreamjob in exclusive sessions. We will announce this year’s special industry speakers as they are confirmed. With the help of individualized meetings with mentors in a testdrive your dreamjob, participants will develop and refine plans for finding or creating work they love in the design industry,  leading their respective new companies, and partnerships to greater, more sustainable creative excellence. The course concludes with individual roadmap presentations and a group assessment of the best strategies for generating impact and designing a sustainable creative and innovative career in the design industry.

NOTE: From 10:00 – 17:00, participants engage in daily festival fieldwork, seminars, and individual/partnership advisement activities. Festival fieldwork includes general Dutch Design Week programming as well as exclusive meetings with some of the biggest names in the design industry.


Programme Cost: 4,450 EUR

Programme package includes:  Four days of intensive instruction during the Dutch Design Week,  full-week delegate pass to the Dutch Design Week,  exclusive closed-door sessions with top industry leaders during the Dutch Design Week, VIP access to Dutch Design Week events, complimentary Dutch Design Week lunch and a graduation certificate.

Send us an email at peterdekuster@hotmail.nl and we contact you  

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.