Passion Never Retires™ is a unique incubator for  50+ entrepreneurs. A journey through Florence full of inspiring stories of heroes and heroines who went before you. Where you create your new, strong, authentic story.

See the Passion Never Retires™ journey als a travel journal, in which you are inspired to see, experience, develop and design your Dream, Vision, Quest and Story. With which you will start a new company, discover a new opportunity for your company, create ways to be of more significance with your company. Designed for you with the storytelling instruments of Peter de Kuster and with the guidance of your Passion Never Retires™ travel guide.

Each of the conversations in your Passion Never Retires™ journey will introduce you in a new story, a new way of thinking about entrepreneurship in the second half of you life, about creating a company for yourself which is successful and has significance, abou how you can use your imagination and creativity to design your future and to rewrite your past.

  • Do you have a dream, a desire which is not yet fulfilled?
  • Do you have the wish to achieve creative, financial and intellectual independence?
  • Have you ever want to start a company but did not know how?
  • Do you want to be of more significance for society with your company?
  • Have you ever had the feeling you were trapped in a place, position, company, profession, business partnership which limits you?

Passion Never Retires™ is the journey to discover how you can free yourself of your present and past. Not by  chosing the stories which we create for your, but by inventing your own story. This is what entrepreneurs do.

Welcome to the Passion Never Retires™ journey in Florence. Designed to have entrepreneurs create a life and work they love and never want to retire from.

Are you interested to know more about this journey mail me at peterdekuster@hotmail.nl and we contact you.

Choose your Travel Style  

Travel solo:  you travel solo to one or more world cities and have meetings with 1 or more of your heroes and heroines. The costs are Euro 295 excluding VAT and excluding your travel expenses.

Travel in a Group:  In this 3 1/2 day journey a small group of travellers  – between the 1 and 8 people  – will discover together with Peter de Kuster or one of his Passion Never Retires travel guides in a worldcity stories 50+ heroes and heroines as inspiration to create their own story about themselves and their business.

The group goes on a whirlwind tour with meetings with heroines from past and present in this city who link with their stories the concepts of The Heroine’s Journey to the application of ideas for your own life and business story.  Participants experience directly and first hand in meetings with rolemodels the passion, happiness and obstacles of being a creative heroine who makes money doing what she loves. You will be guided to extract the underlying principles which you can use in your own life and business. The costs of this travel program are  Euro 2495 excluding VAT and excluding your travel, hotel, drink and beverage expenses.
The Private Tour:  you travel alone or together with the one you want to start your company with, 3 1/2 days to a world city with the guidance of a Passion Never Retires™ guide. During this journey you meet with 1 of your rolemodels who has the kind of business you are dreaming of. The cost are Euro 7.500 excluding VAT and excluding your travel, hotel, drink and beverage expenses.
                                                                                                                                                                                        The Grand Tour:  you choose for a travel program that lasts twelve weeks. You travel alone or with the person you want to start a company with. Under the guidance of a Passion Never Retires™ guide.  The first step is a Private Tour to a world city. After that you have ten weeks with meetings with your rolemodels/mentors somewhere in the world who have the kind of business you dream of. The travel program is concluded with a second Private Tour to a world city in which you create your action plan. The cost of his travel program are Euro 15.000 excluding BTW and excluding your travel, hotel, drink and beverage experiences.