Passion Never Retires for Advisors

You need enough purpose to wake up in the morning and enough money to sleep at night.

More than 10 years ago, Peter broke through the ceiling of retirement planning with his groundbreaking stories about Passion Never Retires . He changed the conversation about retirement from one focused solely on money to one focused on creating a life and work you love and never want to retire from.  In Passion Never Retires for advisors, Peter moves that conversation to the next level by challenging advisors to step up, broaden their capacity, and embrace a new role: Passion Never Retires Coach. Passion Never Retires coaching is the future of retirement planning—this new approach represents the value proposition that will separate successful advisors from the rest.

Advisors making the transition to Passion Never Retires coaching understand the characteristics of a Passion Never Retires:

  1. Passion: If you don’t use your body or your brain, you lose them.
  2. Purpose: Money can fund purpose, but it cannot create purpose.
  3. Integration: There needs to be a balance between vacation and vocation.
  4. Challenge: Physical, intellectual, and spiritual challenges are the hallmarks of those who continue to thrive as they age.

Whether an audience member is an advisor or an advisor’s client, Peter will inspire and ignite participants as he challenges them. Peter de Kuster is the founder of Passion Never Retires and ‘The Heroine’s Journey & The Hero’s Journey project  has been challenging and inspiring people around the world for close to 20 years with his unique insights into what drives creative people worldwide who want to do what they love until their last day. Audience members will walk away from this exciting presentation with a new outlook (and vision) of what retirement is and not is, how you instead create a life and work you love and never want to retire from.

Practical Info

The price of this three day storytelling seminar is Euro 2500 excluding VAT per person

You can reach Peter for a skype meeting about questions you have by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks


To learn more about Peter’s  speeches and programs, or to book your next event, please contact us! at or 0031 6 33661772

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.