In one of the most significant social trends of the new century, and the biggest transformation of the workforce since the women’s movement, members of the baby boom generation are inventing a new phase of work.

The Grand Tour tells the stories of career pioneers who are not content, or affluent enough, to spend their next thirty years on a golf course. These men and women are moving beyond midlife careers yet refusing to phase out or fade away.

As they search for a calling in the second half of life and focus on what matters most, these individuals stand to transform the nature of work in Europe. They also hold the potential to create a society that balances the joys and responsibilities of contribution across the generations—in other words, one that works better for all of us.

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl