The New Retirement Story

You need enough passion to wake up in the morning and enough money to sleep at night.

More than 15 years ago, Peter broke through the ceiling of retirement planning with his groundbreaking project, Passion Never Retires . He changed the conversation about retirement from one focused solely on money to one focused on creating a life and work you love. In The New Retirement story, Peter moves that conversation to the next level by challenging financial advisors to step up, broaden their capacity, and embrace a new role: Passion Never Retires Coach. Passion Never Retires coaching is the future of retirement planning—this new approach represents the value proposition that will separate successful advisors from the rest.

Advisors making the transition to Passion Never Retires coaching understand the characteristics of the new story:

  1. Engagement: If you don’t use your body or your brain, you lose them.
  2. Passion: Money can fund passion, but it cannot create passion.
  3. Interesting: There needs to be a balance between vacation and vocation.
  4. Challenge: Physical, intellectual, and spiritual challenges are the hallmarks of those who continue to thrive as they age.

Whether an audience member is an advisor or an advisor’s client, Peter will inspire and ignite participants as he challenges them. Peter has been challenging and inspiring people around the world for close to 20 years with his unique insights into The New Retirement Story. Audience members will walk away from this exciting presentation with a new outlook (and vision) of how to create a life and work they love, never want to retire from.

A Peter de Kuster keynote speech introduces corporations, associations, and conference audiences to important concepts that engage their intellect and challenge their thinking about custom consumer and business-to-business experiences. Peter has a rich and highly developed stage presence that complements and enhances his ideas and frameworks.

  • Speeches typically run 60-90 minutes but can be adjusted to client needs
  • Each presentation is highly customized and reflects the industry and priorities of the client
  • Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
  • Peter offers his latest thinking on the subject area and shares the insightful exemplars that best suit the audience
  • Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Join us for a truly transformational vacation for the mind.

You can reach Peter for questions by mailing him at