Passion Never Retires Coaching

You need enough purpose to wake up in the morning and enough money to sleep at night.

More than 10 years ago, Peter de Kuster broke through the ceiling of retirement planning with his groundbreaking project, Passion Never Retires. He changed the conversation about retirement from one focused solely on money to one focused on purpose.

In Passion Never Retires Coaching Peter moves that conversation to the next level by challenging advisors to step up, broaden their capacity, and embrace a new role: Passion Never Retires Coach.  Passion Never Retires coaching is the future of retirement planning—this new approach represents the value proposition that will separate successful advisors from the rest.

Advisors making the transition to Passion Never Retires coaching understand the characteristics of Passion Never Retires :

  1. Passion: If you don’t engage your body or your brain, you lose them.
  2. Purpose: Money can fund purpose, but it cannot create purpose.
  3. Portfolio: There needs to be a balance in your Portfolio life between vacation and vocation.
  4. Power: You tell yourself a powerful story about yourself to yourself which makes you engage in physical, intellectual, and spiritual challenges which are the hallmarks of those who continue to thrive as they age.

Whether an audience member is an advisor or an advisor’s client, Peter will inspire and ignite participants as he challenges them. Peter has been challenging and inspiring people around the world for close to 15 years with his unique insights into the pitfalls of traditional retirement and what is needed to create a life and work you love and never want to retire from.  Audience members will walk away from this exciting presentation with a new story (and vision) of what retirement is.

Join us for a truly transformational vacation for the mind.

Read on for a detailed breakdown of the Passion Never Retires itinerary.

What Can I Expect?

Here’s an outline of the Passion Never Retires speech

Journey Outline


  • 65 is old
  • Retirement is Only about Money
  • To Retire = Not Working
  • A Life of Ease is the Ultimate Retirement Goal
  • Remove Artificial Finish Lines
  • Illusions, Delusions and Hypes


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • Your ultimate mission, out loud
  • Your Story about Working Longer
  • Your Story about Living Longer
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Re-inventing Retirement – New Pathways
  • Passion Never Retires Coaching Works
  • The Real Meaning of Work
  • Brain at Work
  • Invest in Who You Are
  • Collecting a Play Check
  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process


  • Staying in the Zone
  • Trust the Force
  • The Power of Flow
  • From Success to Purpose
  • Meaningful Pursuits
  • Your Next 100.000 Miles
  • From Aging to S- Aging


  • Bridging the Gap between Means and Meaning
  • The Seven Intangibles
  • Return on Life
  • Your Portfolio Life
  • The Money/Life Puzzle
  • Collecting Income for Life
  • Maslow meets Money (Safety Money, Freedom Money, Money to Give, Dream Money)
  • The Financial Freedom to Have a Creative Life

Book Peter to Speak

Almost ten years after launching the Passion Never Retires project, business storyteller Peter de Kuster remains an irreverent, forceful voice—inspiring people to follow their passion, create their own legend and change the face of business.

  • Speeches typically run 60-90 minutes but can be adjusted to client needs
  • Each presentation is highly customized and reflects the industry and priorities of the client
  • Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
  • Peter offers his thinking on the storytelling subject area and share the insightful exemplars that best suit the audience
  • Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

To learn more about having Peter speak at your event or to book him for a private tour contact us at

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires, The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.