Wanted: Passion Never Retires Guides


During this Passion Never Retires program for Guides you’ll deepen in your coaching of professionals and entrepreneurs beyond all recognition. As Peter reveals the in-depth story techniques needed to create your own Passion Never Retires storytelling process, you’ll work passionate at the deepest level of your creativity.

Evolve from student to master storyteller and become a Passion Never Retires Guide in your own City


Become a Passion Never Retires Guide in your City

Using in-depth story-telling and story-questing techniques you’ll create your own story coaching process and work energetically at the deepest level with creative professionals. You’ll start to facilitate Passion Never Retires in your own city.

Gain an exquisite set of story skills to help you work with others creativitely, with power and authenticity  – from your passion and soul to theirs

Your life’s story enriched and strengthened

On the Passion Never Retires for Guides you’ll explore your own story,  the story you tell yourself – conscious and/or unconscious about the very reason behind your existence on this planet. You will begin telling your story stronger by applying the three rules of great storyteling: 1. make it a quest,  2. act with purpose 3.  be in flow every day of your life.  Live your quest.

With Storyteller skills now part of your DNA, at Passion Never Retires program for Guides you’ll:

  • Throw away the formula and let passion guide you spontaneously and intuitively, with true creativity
  • Feel confident working with a wide array of specific stories of clients including their myths about making money, self promotion and time management.
  • Elicit and reveal the real core story conflicts underneath the surface story
  • Experience a full Passion Never Retires with the twelve archetypes, the seven story plots, the two big conflicts in everyone’s story and the great resolutions of your story; tragedy and comedy.

The Passion Never Retires program for Guides is intimate, intensive instruction in the ideas, frameworks, and approaches of great storytelling by Passion Never Retires. This course, taught personally by Peter de Kuster, certifies creative professionals, entrepreneurs, executives, coaches, consultants, and trainers as officially endorsed experts in Passion Never Retires rich portfolio of storytelling frameworks, story questing tools and methods.

The journey in your story rich city provides in-depth coverage of storytelling principles and models, training and practice in creative business storytelling techniques, and approaches for effectively sharing these ideas with others. The focus is on transferring knowledge, skills and resources necessary for creating and enhancing compelling stories, discovering the stories of your clients and making the story connection.-

The Passion Never Retires program for Guides 

  • Five days of face-to-face instruction with Peter de Kuster in your own city
  • Three-year authorization to practice the endorsed storytelling methods and models
  • Special partner website with all storytelling frameworks and models used in the course, plus a list of exemplars for each model and facilitation instructions for all exercises
  • The right to use the name ‘Passion Never Retires Guide for your city’ for use in your promotional materials, business cards, and marketing and training collateral
  • Personal foreword in your book, or your website, or your materials by Peter de Kuster telling about our partnership.
  • One day follow-up session, after being certified, with Peter de Kuster to be spent with either you alone, with your staff/employees, or with client(s), to jump-start the application of your certification training.
    The five-day The Passion Never Retires program for Guides covers the following:
  • Monday – The Power of your Story.  Rewrite your story and transform your creative business and life.
  • Tuesday – Passion Never Retires. Hitting the Sweet Spot with your Stories with the 12 Archetypes and the Seven Plots.
  • Wednesday –  Your Clients Story.  Discovering your clients stories. Find your ideal clients everyday by asking for their stories.
  • Thursday – Telling your Story. Jumpstart the creative process of you and your clients with the use of great storytelling. (You are the Storyteller of your Own Life, you can create your own Legend, or Not!)
  • Friday –  Making the Story Connection. Connecting your story with the story of your clients to enhance your reputation, enrich your relations and make more money doing what you love.                                                                                                                                                      Each day consists of:
  • 1/3 of day: Presentation of storytelling frameworks and models
  • 1/3 of day: Participation in facilitated storytelling exercises and review of story questionnaires
  • 1/3 of day: Open discussion among participants and ideation about alternative storytelling applications specific to each participant’s needs

In addition, some evening dining and other experiences will be scheduled.

The dedicated follow-up session provides an opportunity for each guide to work side-by-side with Peter de Kuster in applying Passion Never Retires material. This not only helps to ensure Passion Never Retires work becomes translated into action, but it enables Peter to offer additional feedback based on real-world interaction.

Admission into the Passion Never Retires program for Guides requires:

  • Submission of the Passion Never Retires questionnaire. Each questionnaire is individually reviewed by Peter de Kuster, who then makes the determination of accepted candidates
  • Pre-journey skype call with Peter to discuss your personal objectives for leveraging the Passion Never Retires program

The application steps ensure that we admit only those candidates who demonstrate sufficient acuity with the principles outlined in Passion Never Retires and who have compelling plans for leveraging their Certification within their business, their work, their organization or with their clients.

Applications can be submitted via email to peterdekuster@hotmail.nl


Course fees are Euro 2.995 excluding VAT.  An invoice for 50% is assessed upon acceptance into the Passion Never Retires for Guides. The remaining fees will be invoiced 30 days prior to the program, and must be paid in full prior to attendance.

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at peterdekuster@hotmail.nl to make a skype appointment