What is Your Story?


Your story’s meaning―how the story you tell yourself and others about you and your business resonates in your heart and mind and that of your public ―is an entrepreneur’s most valuable competitive advantage. Yet, few entrepreneurs really know how story meaning works, how to manage it, and how to use story meaning strategically.

Developed by founder of Passion Never Retires Peter de Kuster, this groundbreaking journey provides the illusive and compelling answer. Using stories of rolemodels from past and present Peter shows that the most successful and passionate entrepreneurs are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

This 2.5 day journey provides you with the tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align you, your business and your strategy to sustain competitive advantage, to be authentic and move yourself and others with passion.


The “What is Your Story?” fee is Euro 895 excluding VAT  for participating in an event with up to 30 participants.   It is possible to book a Private Tour with Peter de Kuster for a small number of visitors.

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at peterdekuster@hotmail.nl