What is Your Story?


Are you an professional looking to create a life and work you love and never want to retire from?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your entrepreneurship, and build your resilience. Dive deep into your unique entrepreneurial style and areas for growth with the help of Peter de Kuster.

  • tickYou are a professional who is interested in developing yourself and your business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


Passion Never Retires is all about your development. To make the most out of your coaching sessions with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


Three sessions with Peter for EUR 1.200 (excl. VAT)

Six sessions with Peter for EUR 2,150 (excl. VAT)

Nine sessions with Peter for EUR 2,900 (excl. VAT)



Who can sign up for the Passion Never Retires Coaching?

Professionals who want to create a life and work they love and never want to retire from

What language do we speak in the sessions?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are sessions confidential?

Yes. Peter will not share anything that is discussed in the session.

Where will the take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom, Google Hangouts, or Skype. Peter will let you know.

How do I sign up?

Send Peter an email to peterdekuster@hotmail.nl

How do I pay?

After you booked the Passion Never Retires Coaching by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a session?

Once we’ve received your payment, our Program Coordinator will book your session She will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.