Your Client’s Story

In this masterclass Peter de Kuster focuses on how advisors can begin to move their practices toward the Your Client’s Story —where every product and service is tied directly to the life story, transitions and goals of the client.

Your Client’s Story is a discovery process that focuses on who the client is instead of the assets he or she has. By using the ‘What is your Story?’ model, advisors can demonstrate to clients how every aspect of their lives has an impact on their wealth-building or wealth-protecting process.

Peter will discuss the four areas of client discovery that are key to the ‘What is your Story? process:

  • Client’s back story
  • Current life story and approaching life transitions
  • The power of storytelling: importance of making goals tangible
  • The storytelling principles that guide clients’ lives and money

Advisors will walk away with a fresh sense of confidence that they are asking the right questions to explore their client’s story and building their relationships on the right foundation.

This masterclass with Peter de Kuster will show any coach how to develop a unique business by understanding your clients story:

Employing Empathic Conversation.  Travellers will learn what matters most to clients when it comes to making decisions. They will learn how to find and use stories and illustrations from life, hobbies, and interests to explain creative products and services offered to clients.
Becoming a Better Biographer.  Participants will learn Peter’s  breakthrough Passion Never Retires Questionnaire Method and learn how to ask the questions that not only help them understand their clients better, but also forge stronger connections. Creative heroines will learn how to build better relationships by asking better questions.
Asking Questions that Get Results.  Participants will learn the three questions that unlock a client’s story.

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Your Client’s Story is an inspiring and one-of-a-kind experience that has an immediate impact on business effectiveness. Thousands of creative professionals have already used these concepts to improve their client relationships and close more creative business.

Interested in Having Peter Speak?

To learn more about Peter’s  speeches and programs, or to book your next event, please contact us! at or 0031 6 33661772

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at